Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
About this Course
Skills you will gain
- 5 stars78.91%
- 4 stars16.30%
- 3 stars3.65%
- 2 stars0.65%
- 1 star0.46%
TOP REVIEWS FROM CONTENT, ADVERTISING & SOCIAL IMC
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
About the Social Media Marketing Specialization
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