This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
This course is part of the Meta Social Media Marketing Professional Certificate
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About this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
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Course 3 of 6 in the
Beginner Level
Approx. 9 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 6 in the
Beginner Level
Approx. 9 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Syllabus - What you will learn from this course
3 hours to complete
Introduction to Social Media Advertising
In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
3 hours to complete
13 videos (Total 52 min), 6 readings, 2 quizzes
3 hours to complete
Creating Effective Ads on Social Media
In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
3 hours to complete
7 videos (Total 38 min), 3 readings, 2 quizzes
1 hour to complete
Data, Privacy and Policies on Social Media
This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
1 hour to complete
10 videos (Total 32 min)
1 hour to complete
Getting Started with Advertising on Facebook and Instagram
This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
1 hour to complete
9 videos (Total 30 min), 1 reading, 2 quizzes
Reviews
- 5 stars87.39%
- 4 stars10.12%
- 3 stars1.44%
- 2 stars0.48%
- 1 star0.55%
TOP REVIEWS FROM FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
by NIFeb 22, 2021
Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.
-Nicol
by HHDec 13, 2020
I love all the videos presentations and all the quizzes. However, some reading concepts are confusion and I could not find the right answer after I watched it over and over in the quizzes.
by BANov 11, 2020
Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.
by PKDec 19, 2020
There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.
About the Meta Social Media Marketing Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
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