Chevron Left
Back to Sports Marketing

Learner Reviews & Feedback for Sports Marketing by Northwestern University

1,049 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews


Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

Filter by:

226 - 250 of 346 Reviews for Sports Marketing

By Pollyanna R

May 2, 2020

By martin n

Oct 8, 2020

By kenneth j

May 15, 2021


May 13, 2020

By Thaís R d S

Oct 23, 2019

By Asiye C

Nov 15, 2020

By Rogerio D S

Jun 3, 2020

By Cydon B

Apr 25, 2022

By Hannes S

Jun 24, 2020

By Sergi T B

Aug 27, 2022

By Amelia O

Aug 10, 2021

By simone r

Sep 26, 2021

By Ramesh M B

May 10, 2021

By Pablo C

Jun 18, 2020

By Sergio A C M

May 28, 2020

By Alexa T

Jul 13, 2020

By Xiaoning W

May 26, 2020

By Charmi A S

Apr 17, 2020

By Maria M

Feb 6, 2021

By Rodrigo R d A

Apr 20, 2021

By Daniela R

Sep 8, 2020

By Karan M

Apr 13, 2019

By Ayan S

Jun 8, 2021

By Ankit R

Jul 15, 2022

By Jonathan S

Dec 16, 2021