Chevron Left
Back to Sports Marketing

Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,049 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

Filter by:

51 - 75 of 346 Reviews for Sports Marketing

By Jan T

May 25, 2020

By Patricia A P G

May 5, 2020

By David S

Jul 14, 2020

By Zubaida A

Aug 21, 2021

By Sebastian L

Jul 17, 2020

By Edoardo L

Mar 3, 2021

By Elvin H

Jan 15, 2021

By Luke D

Sep 9, 2020

By nivanson a

Jul 30, 2020

By abhishek v

Sep 13, 2021

By Guillermo d C

Nov 24, 2020

By Rahul P

Oct 17, 2021

By Emrah Z

Nov 15, 2022

By sora a

Nov 6, 2020

By Ollen S

Aug 3, 2020

By Maria S

Jun 8, 2020

By Rushabh S

Jun 2, 2020

By Mateus V A

Aug 26, 2019

By Latonya W

Jul 4, 2022

By Alejandro S

Aug 24, 2020

By Jamie M

Oct 21, 2019

By Musab K

May 12, 2022

By Rochana G

Apr 26, 2020

By Eduardo M

Aug 27, 2019

By Samuel C D P

Jun 22, 2020