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Learner Reviews & Feedback for Strategies for Converting and Retaining Customers Online by University of California, Irvine

53 ratings

About the Course

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan...

Top reviews


Aug 26, 2021

This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.


Feb 14, 2022

I've learned a lot through this course. 100% helpful in the real world.

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