The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
About this Course
Skills you will gain
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
- 5 stars66.42%
- 4 stars24.42%
- 3 stars6.19%
- 2 stars1.62%
- 1 star1.32%
TOP REVIEWS FROM STRATEGY FORMULATION
I enjoyed this course and had fun applying the principles I learnt for the assignment. The video sessions were amazing and a huge thank you to our mentor!
was enjoying the fresh and easy approach.
Simply and clearly formulated rules. Find out many new and interesting ideas for future developments
Strategy formulation by prof. Marcus is good. It captures important frameworks while formulating the strategy with some interesting examples.
Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment
About the Strategic Management and Innovation Specialization
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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