The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
This course is part of the Strategic Management and Innovation Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Strategic Management
- Decision-Making
- Strategic Thinking
- Business Strategy
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Syllabus - What you will learn from this course
Introducing strategy formulation
Industry analysis
Resources and capabilities
Global strategies and the multinational corporation
Reviews
- 5 stars66.47%
- 4 stars24.28%
- 3 stars6.16%
- 2 stars1.68%
- 1 star1.39%
TOP REVIEWS FROM STRATEGY FORMULATION
Excellent learning experience. Excellence use of forum (next to Quizzes) for self reflection on new knowledge and interactions with other students.
I enjoyed this course and had fun applying the principles I learnt for the assignment. The video sessions were amazing and a huge thank you to our mentor!
was enjoying the fresh and easy approach.
Simply and clearly formulated rules. Find out many new and interesting ideas for future developments
Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.
About the Strategic Management and Innovation Specialization

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