This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exercises to that enable learners to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constraints to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative and apply it in broadly. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan for implementation.
This course is part of the Global Challenges in Business Specialization
About this Course
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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- 5 stars62.83%
- 4 stars15.92%
- 3 stars3.53%
- 2 stars6.19%
- 1 star11.50%
TOP REVIEWS FROM SUSTAINABLE INNOVATION FOR SUBSISTENCE MARKETPLACES
Great course with multiple great learning resources. The professor is passionate and goes above and beyond to present the course and experience.
Wonderful presentation, this course truly gives the insight to subsistence living around the world that is not the topic of kitchen table conversations but ought to be!
The subject is very relevant in view of the SDGs and the instructor is passionate, involved, dedicated and interesting. But it is a bit repetitive and the grades take too long too come.
It is a course which helps in better understanding of the problems , needs from bottom level
About the Global Challenges in Business Specialization
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