This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment.
This course is part of the Global Challenges in Business Specialization
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TOP REVIEWS FROM SUSTAINABLE BUSINESS ENTERPRISES
This course encouraged me to learn further about sustainable marketing . The course is well planned and I have enjoyed learning .
I have learnt so much!
I have a better understanding of building and managing a sustainable business.
Prof. Viswanathan did a great job teaching this class and it was a fantastic follow-up to the first course, Sustainable Innovation in Subsistence Marketplaces.
It was one of the best courses I have ever taken and I learned a lot.
About the Global Challenges in Business Specialization
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