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Learner Reviews & Feedback for Market and Competition in Pricing Strategy by University of Virginia

213 ratings

About the Course

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue....

Top reviews


Jun 20, 2017

Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.


Apr 29, 2020

The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.

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