In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
This course is part of the Entrepreneurship: Growing Your Business Specialization
Offered By
Entrepreneurship: Growing Your Business SpecializationUniversity of VirginiaAbout this Course
What you will learn
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Skills you will gain
- Business Model
- Management
- Stakeholder Theory
- Environmental Economics
- Entrepreneurship
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
Reviews
- 5 stars78.41%
- 4 stars17.17%
- 3 stars3.23%
- 2 stars0.71%
- 1 star0.45%
TOP REVIEWS FROM NEW MODELS OF BUSINESS IN SOCIETY
It was nice to know different ways through which a potential entrepreneur can contribute to the society. I really liked the way Prof. Edward Freeman explained by giving numerous examples. Thank you!
This course give lots of knowledge and help me to engage towards business. It gives me power to my interest and lots of thing, if I want to move or to take better step towards business.
Thank you.
The professor is very passionate about the subject and gives good insights. I would recommend this course to everyone who wants to return it back to the society through their business decisions.
Good insightful course. Interviews with CEOs were inspiring. Every topic was wonderfully explained by the professor.Thank you Professor, University of Virginia,Coursera & Class central.
About the Entrepreneurship: Growing Your Business Specialization
Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.
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