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Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania

44 ratings

About the Course

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

Top reviews


May 6, 2022

One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.


Sep 13, 2022

This was a very interesting course, with fine presentations.

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