How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
This course is part of the Entrepreneurship Specialization
Offered By


About this Course
Skills you will gain
- Discovery-Driven Planning
- Elevator Pitch
- Planning
- Entrepreneurship
Offered by
Syllabus - What you will learn from this course
Introduction and Course Materials
Module 1: Introduction to Entrepreneurship
Module 2: Opportunity Analysis
Module 3: Markets, Need-Finding and Planning
Module 4: Pitching, Testing, and Prototyping
Reviews
- 5 stars82.39%
- 4 stars15.29%
- 3 stars1.73%
- 2 stars0.24%
- 1 star0.32%
TOP REVIEWS FROM ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
Coursera is the best,,, I’ve always thought going to school was all you need to acquire the knowledge you want... But now I no you can be home and acquire your knowledge through the help of coursera..
An amazing experience with great illustrations, systematic notes and easy explanations by the teachers. A very precise to-the-point approach helps easily grasping important aspects of the subjects.
I liked the course but would have taken a different approach to identifying opportunities in the service sector. The methodology was forced fit to cover services, but it didn't really fit.
Nice insight, despite having had entrepreneurship and business knowledge, this course is giving me a lot of material to work with for now and the future. Hope it will keep up the high standards
About the Entrepreneurship Specialization

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