Introduction: Evaluating Advertising Effectiveness

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Skills You'll Learn

Marketing, Marketing Mix Modeling, Data Analysis, Linear Regression, Marketing Plan

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From the lesson

Evaluating Advertising Effectiveness

In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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