Introduction to the Facebook Marketing Analytics Professional Certificate Program

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Skills You'll Learn

Marketing, Marketing Mix Modeling, Data Analysis, Linear Regression, Marketing Plan

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From the lesson

Find Your Audience With Segmentation

In the first week you will learn about the importance of segmentation in marketing and different methods to use segmentation to determine target audiences for your marketing.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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