Introduction

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Skills You'll Learn

Revenue Management, Forecasting, Demand Management, Asset Management

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RS

Mar 10, 2021

Well structured and presented. I especially appreciated the Forecasting models and the case studies.

CR

Dec 15, 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

From the lesson

Demand Generation

In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

Taught By

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    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management

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    Alex Slors

    Independent Hotel Asset Manager & Development Consultant

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    David Turnbull

    Co-Founder and CCO

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    Brendan May

    COO Livabout

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    Martin Soler

    Independent Marketing Consultant

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    Lennert De Jong

    Commercial Director

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