Introduction to Innovation

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Skills You'll Learn

Opportunity Analysis, User-Centered Design, Innovation, Market Segmentation, Critical Thinking

From the lesson

What is Innovation?

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

Taught By

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    Marc H Meyer

    Robert J. Shillman Professor of Entrepreneurship, Matthews Distinguished University Professor

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