Introduction: Marketing Measurement and Analytics Tools

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Skills You'll Learn

Data Analysis, Marketing, Digital Marketing

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4.8 (1,177 ratings)

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HL

Nov 30, 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

JG

May 13, 2022

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

From the lesson

Marketing Measurement and Analytics Tools

This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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