Introduction to the Facebook Marketing Analytics Professional Certificate Program

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Skills You'll Learn

Data Analysis, Marketing, Digital Marketing

Reviews

4.8 (1,174 ratings)

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HL

Nov 30, 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

JG

May 13, 2022

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

From the lesson

The Importance of Analytics in Marketing

This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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