Introduction: What Data Do Marketers Use?

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Skills You'll Learn

Data Analysis, Marketing, Digital Marketing

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4.8 (1,164 ratings)

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HL

Nov 30, 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

JG

May 13, 2022

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

From the lesson

Marketing Data Sources

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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