Now, that you've a good understanding of the different ads formats available and ads manager, it's time to create the actual ads. In this video, you learn how to do that step by step. We begin the addLevel in ads manager. First in the Identity section, choose how you want your business to be represented. All ads are required to have an associated Facebook page, so select your page here. You can also select an associated Instagram account from this dropdown. Next, choose whether you want to use oppose you previously posted on Facebook or Instagram as the basis of your ad or you want to create an app from scratch. Facebook also has a platform for businesses to prepare add designs called creative hub. If you had prepared an add on creative hub, you could select the design here, will create one from scratch. To do that, we first have to pick the format of our ad. Here you can now see the options we went through earlier, single image or video, carousel or collection. We're creating a single image ad so let's choose that. If you want to add an instant experience, the full screen mobile optimized landing page we discussed, you can do that by checking this box. Once you do that, Facebook presents different templates to you that you can add it, we can create your own page from scratch. Once, get this for now, and send people to our own website instead. Next, we need to add the image, the copy in the links for our ad. Let's start with the image. Here you see three different buttons, the first one that says add media and allows us to pick the image for our ad which we'll do in a moment. Clicking the second button guides you through a simple process of creating a slideshow. All you have to do is pick one of the pre-design templates and at your own images and text. Facebook also allows you to create a simple video using your own images and copy, to do that, just click Create Video and follow the steps. We will focus on a single image ad for now. To add our image, we click on Add Media and then add image. If you wanted to create a single video ad instead, you would choose add video. This pop-up screen, you see all the images that you've previously added to your AD account. With the drop-down on the top left, you can also pull up the images you've posted on your page or on Instagram, this allows you to easily reuse a photo without uploading it again. Facebook also gives you access to a huge library of professional stock photos that you can use in your ads free of charge. Just type in a keyword that describes the image that you have in mind and pick the one that best supports your message. Let's see what choices we have when we look for flower bouquets. There are literary hundreds of options here I could pick from for campaigns for columned IV. Well, it's super easy to pick just one of these photos, it is usually a much better idea to use your own photos if you have them. Especially when it comes to visual products, you want to showcase your unique products and give your audience a good idea of what the items actually look like. In current IVs case, we want to show one of their actual flower bouquet in our campaign. To add an image from our hard drive, we click on the upload button here and then pick the photo to upload it. Next, we make sure that the image looks as fast as possible in all the different placements. We can crop the image we've picked to make sure it looks grid and the square, vertical and horizontal format. You can also replace the image for specific placement and upload a different one by clicking this button here. You are happy with all the previews, click save. Now let's add the copy to our ad. The three pieces of copy you can provide here, the primary text, the headline, and the link description. The primary text it's required, the other two elements are optional. Note that not all three elements will be shown in all placements and can also be shortened. As you write your copy, the preview on the right refreshes and gives you an idea of what the actual ad will look like. You can also click through the different placements here. See how our primary texts could shorten on Facebook, mobile news feed, and in an Instagram feed, for example, only the primary text is shown, also shortened. Click through the different previews to make sure your image looks great in all of them, and that the most critical information is visible. If not, consider rewriting a copy and put the most important information in the beginning so it doesn't get cut. Once we're happy with what our ads look like, we need to add the destination programs, all we need to do is enter the URL for the webpage we want people to visit. This learning page should be directly linked to what you want people to do after clicking your ad. If your URL is very long because you're linking to the sub-page of your website, you can also choose to show a shorter display link by adding it in this field. The links should still go to the same domain as your website URL. Our final step in creating our app is picking a call to action button, you can pick one from the many options listed here, so choose the one that gets closest to what you want people to do. In our case, that is Shop Now, please note that the CTA button won't be shown in all placements. We're almost done, if we're advertising to audiences that speak different languages, you can add or generate automatic translations by clicking here. Below, we also have some advanced options to add you our parameters and tags for tracking. Let's get these for now. Click on review to see summary of your whole campaign and make sure everything is set up correctly. Once you've confirmed that everything looks great, click on publish to publish your campaign. If you do need to make changes, click close and go back to the section where you need to make changes before publishing your campaign. That's it, our first campaign is live, well, not quite, Facebook will now review everything before our campaign actually goes live and this can take up to 24 hours.
