Normative Influence

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Skills You'll Learn

Social Network, Viral Marketing, Marketing, Marketing Strategy

Reviews

4.8 (4,851 ratings)

  • 5 stars
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LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

VT

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

From the lesson

How Social Influence Shapes Behavior

Taught By

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    Jonah Berger

    Marketing Professor

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