What is a Brand?

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AS

Nov 26, 2021

Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.

ID

Jul 31, 2022

Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.

From the lesson

Module 4: Changes in Branding: What Makes a Brand Great?

Taught By

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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