The first element I want to focus on is that you have a story, you want to share. I mean this is the very basic momentum why you want to make a speech or to do a presentation, and sometimes you find out that. People do not need to speak even good English to make a wonderful speech like this boy. I have quoted him in the beginning section actually who's name is William Kamkwamba, from Zambia. And actually he speaks very simple English, his pronunciation is not very good, but he made an impressive speech. Let's just have a quick review. And I hope that you may find out this speech by searching in TED Talks by his name, and you find out the whole story. And the story goes like this, very simply. This is an African boy, who didn't even finish high school. But he managed to build a wind mill to generate electricity. So this is the story. And he presented very well. But in the very beginning you know, he was just supposed to live a farmers life, all his life. And then there came a natural disaster, and people are suffering from starving and people you know have just simply no food. And he was forced to drop out of school. And then he kept reading, actually. He reads some science books. And he found out that you know that a windmill could pump water, and generate electricity. Come on, everybody knows about this, but the difference is that he put all these ideas, these theories into reality. And you know, he collected all the things necessary, but definitely not the normal tools or materials that we have. It's basically from the garbage cans, and he put all these things all together and he made a windmill and draw attention from local journalist. And later on people blog it, and more journalist coming and he became famous and end up in this TED Global Speech. So what do we learn here? If you really have some story, then it becomes easier to make an impressive speech or presentation. But the point is that we normally don't, and actually this is his life story, a unique one. But you know everyday I have a lot presentations to make, homework, and in class presentations, and sometimes presentation to persuades your customers, your teachers, and your panel of judges. That here is the point. Is that, you can get a hint that if it is possible, you may try to make your speech or presentation, a story. A story needs the beginning and development and tangible result. You try to follow if you can, story line your presentation. I mean if you keep this in line, then you may try to apply this principal on your daily presentations. The second factor will be, that everyone can do actually, it's to put passion in your speech or presentation. Steve Jobs is definitely among the few people, handful of people who may have the power to persuade, to influence, billions of people like. I mean he has this kind of speech style. He has put a lot of passion, so everyone after hearing his presentation, the strong impression. You know, and then I want to dig this deeper into details. Probably there are something you want to learn, all of his style. Let's see why do you how the impression that he is putting on so much passion, in a presentation. Let's say, we're excited about this year's conference and thrilled to have you here. Some of these little words, excited, thrilled, those are formal big words and you know, when you are having a meeting and you are talking away like this, and people will just feel so respected and he is expressing his you know, bottom felt emotions. And also he's using for instance, like freaking out. This is a little bit of colloquial. Yes, people are freaking out all over the world about the the iPad and really, really freaking out. So mind is worse freaking out is really, and here's an app that's really cool. It's called the Elements. Really cool. And it's really thin. And this is a new iPhone 4. It is 24% thinner than the iPhone 3GS. I mean he's putting a lot of passion, and also with some little figures. And to give others a strong impression, thinner. And he also mentioned the 24%. This is exact, accurate. We normally do not do that. But by you know, using these exact numbers, then we'll know that, well, they really, really are fighting very hard to make this phone slimmer, thinner, 24%. And I believe that you may have some hints out of the wordings that Is using the word choices, and they're something we can learn. And besides a good sense of humor. It is another way that you impress you audience actually. Let's take this Chinese engineer, he's a bio-engineer, and Joe Wong, who made his fame in the States. And he's coming back to China. He's making new Chinese talk shows. I mean a good sense of humor even works you know, actually acts in career. And talk shows are based on this. And I believe that in most of Chinese audience when they are watching the, those programs by CCTV on the eve of spring festival. The people are most are expecting good in a very funny either, crosstalk or those sitcoms, it's kind of a funny in Chinese operas. I mean people are looking for fun all the time. Every occasion possible. So in your speech or presentation it is also important. And we're going to make it a point if you can make your audience laugh in the beginning, then the speech is half well done.
