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Learner Reviews & Feedback for New Product Development For Small Businesses and Start-Ups by Coursera Project Network

126 ratings

About the Course

In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions....

Top reviews


May 19, 2021

For converting voice of customer into product specification SCAMMPER techniques are very useful thanks for the insightful learning


Aug 28, 2020

One of the best course with coursera

Thanks for sharing this course with us.!

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