Marketing Strategy Specialization
Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.
Skills you will gain
About this Specialization
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
Frequently Asked Questions
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Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
Will I earn university credit for completing the Specialization?
How long does it take to complete the Specialization?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
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More questions? Visit the Learner Help Center.