What Does a Data Project Manager Do?
February 25, 2025
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Learn to discover, design, and deliver products that customers love.
Instructors: Dr. James V. Green
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Beginner level
No prior experience required.
(502 reviews)
Recommended experience
Beginner level
No prior experience required.
Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.
Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.
Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery
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This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.
Applied Learning Project
Learners will create a comprehensive set of designs and strategies for a new product or service, or an improvement on an existing product or service. This includes an opportunity assessment, a product-market fit analysis, a prototype, and a funding plan for their innovation.
Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader
Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior
Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition
Champion acting entrepreneurially with an understanding of value innovation and opportunity identification
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Determine your target customer and identify their needs and wants.
Define your value proposition and specify your minimum viable feature set.
Create your minimum viable product and the user experience.
Test your minimum viable product and iterate to improve product-market fit.
Translate product ideas into tangible assets
Create wireframes, 3D renderings, and prototypes
Develop the minimum viable product (MVP)
Test assumptions and validate customer interests
Learn the fundamentals and how to create financial statements for new ventures within the corporate environment
Examine valuation techniques for understanding how to assess and grow the value of the corporate venture
Explore the different sources of internal and external financing for the corporate venture
Applying lessons learned in the course to structure a funding deal and pitch the corporate venture
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
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This Specialization may be completed in approximately 48 hours. With a weekly commitment of 3 hours, the total time to completion is 16 weeks. With a higher weekly commitment, the time to completion may be accelerated.
No prior experience required.
While there is not a required order for completion, the recommended order is:
Developing Innovative Ideas for Product Leaders
Product Management Essentials
Establishing Product-Market Fit
Creative Design, Prototyping, and Testing
Financial Management for Product Leaders
University credit is not awarded for this Specialization. Learners interested in a credit-based experience should consider the Master of Professional Studies in Product Management.
This Specialization is designed to support careers in product management, product design, product development, and related careers at the intersection of business and technology.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.