Social Media Marketing in Practice Specialization
Develop Your Social Media Marketing Career. Like, Share, and Tweet your way to success with all the core Social Media Marketing skills required for the modern workplace.
Skills you will gain
About this Specialization
Applied Learning Project
In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will select social media channels and create buyer personas and content calendars to target these personas. Based on their social media channel choices, learners will also create detailed campaign targeting plans to help create paid advertising campaigns.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
Digital Marketing InstituteThe Digital Marketing Institute is the world’s leading digital marketing and selling professional certification body with a growing network of over 80 education partners in 100 countries.
Frequently Asked Questions
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On completion of a Specialization, how can I avail of the DMI Certified Digital Marketing Associate certification?
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More questions? Visit the Learner Help Center.