As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path.
A marketing analyst uses data to discover new marketing insights for a company. They tend to focus on a company’s internal marketing efforts and seek ways to develop, improve, or assess marketing strategies.
At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations.
The average base salary for a marketing analyst with 0-1 years of work experience is $61,142 as of January 2024, according to Glassdoor*. With 1-3 years of experience, the average salary increases to $70,161, and across all years of experience, the average salary is $75,325.
Some skills to include on a marketing analyst resume are data analysis (such as cleaning, sorting, and visualizing data, programming languages like SQL, Python, or R, and programs like Microsoft Excel, Google Sheets, and Tableau), marketing (such as social media management, pricing strategy, and sales analysis), and project management (such as starting and leading projects).
To become a marketing analyst, first gain data analysis, marketing, and project management skills. Since many entry-level roles seek candidates with a bachelor’s degree, it may help to earn a degree in marketing, or complete other relevant coursework, such as a professional certificate. Then, search for entry-level positions. Learn more on our entry-level marketing job guide.
Build job-ready skills with a Coursera Plus subscription
![[Featured image] A marketing analyst gives a presentation to her business team on her findings](https://images.ctfassets.net/wp1lcwdav1p1/3nYafJWYZloOJd4j3niM8V/37f40b8d4a0484cdbe041eb12ac06c33/Business-professionals-discussing-over-a-graph-1127726411_8477x5651.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A woman is at home using her laptop to search for entry-level marketing jobs.](https://images.ctfassets.net/wp1lcwdav1p1/7jqCc6ykuTlDQj9EIYGIt1/4fe2379fe81c6da218a587730cfb553f/GettyImages-1131374781.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing manager gives a presentation to company stakeholders in a conference room. She stands in front of a monitor displaying a line graph of data.](https://images.ctfassets.net/wp1lcwdav1p1/7e5BSigG7s0OI5FnjzNZeu/74ca690e1273d71a118cdc10c2204268/GettyImages-1199434187.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketer in a denim shirt reviews marketing analytics from a digital campaign on a desktop computer covered in colored sticky notes.](https://images.ctfassets.net/wp1lcwdav1p1/2ksd1lC0UMWwCMUNfZCcEI/0ed64ffb94461d6364a07b95d2208b04/GettyImages-518869166.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.](https://images.ctfassets.net/wp1lcwdav1p1/3GiUqeQpQ5RW53XEGIpNZ0/8edcf1bd183b7908f0219a0fa778387b/GettyImages-1265022338.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two women sit at a table going over a competitive analysis report. Both of them have laptops in front of them.](https://images.ctfassets.net/wp1lcwdav1p1/2g2BqXo0mKYvDNEMIC5wia/4854f036725679c1d0860d8a8deeb747/GettyImages-1279840157.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.](https://images.ctfassets.net/wp1lcwdav1p1/5buW8wUOD70k60mcmo2bcW/97fd194924869edc50459cd5bbb3c48a/GettyImages-587530252.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two people wear over-ear headphones and record a podcast on microphones.](https://images.ctfassets.net/wp1lcwdav1p1/1DPkT7EH0eknbPY2a34P3Q/500b954f69e578b54b38a3f527efe9e4/GettyImages-1355367431__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A man holding a tablet stands in front of a whiteboard where the 4 Ps of marketing are listed in green marker.](https://images.ctfassets.net/wp1lcwdav1p1/18UCaz3VIpE9UA9ptFeNLL/02bcc9fa499f0fc5adf775bc377b0b0c/GettyImages-934865812.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A women stands in front of a digital whiteboard and leads a marketing strategy meeting with several coworkers.](https://images.ctfassets.net/wp1lcwdav1p1/2bS9Rd8vBFkIcnziIbAqSY/426ec3a30c1f8dfe120bb9dd8a3c324d/GettyImages-1227481145.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two people stand in an open office and smile while looking at a tablet together.](https://images.ctfassets.net/wp1lcwdav1p1/47bc1UHWFfesPHVWYOSuu5/8c4d2886d98fe90e55f18e38ed5b6b05/Stocksy_txpe0666ad4RLr200_Large_3242716.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two men and two women sit around a conference table, scattered with papers and charts, and have a conversation.](https://images.ctfassets.net/wp1lcwdav1p1/7ppJyFEp48LPGhWEEOSN11/48c5dae76a40bf22a9c0b85eb96ab91e/ESHP_Marketing_iStock-1138109981.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.](https://images.ctfassets.net/wp1lcwdav1p1/1kJLvAIks0dfnprUlkk8QN/8839576a588d0d83a31b60dba8558adc/iStock-693151270-with_chart-more_blur.png?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A marketer works on a laptop in the office.](https://images.ctfassets.net/wp1lcwdav1p1/gAFyM7v7OoFnwdhztJvNf/653c0acc518660c4f572863a11aed22f/iStock-693683702.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
