Chevron Left
Back to Brand Identity and Strategy

Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

622 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews


Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.


Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

Filter by:

1 - 25 of 184 Reviews for Brand Identity and Strategy

By Alaa B

May 8, 2019

By Melina C

Aug 1, 2019

By Drea D

Sep 8, 2019

By Bindu B R

May 31, 2020

By Juma B

Dec 21, 2020

By Bertil D

Aug 8, 2020

By Maria M

May 12, 2020

By Arghawan Z

Jan 3, 2021

By Afoluke A A

Jun 28, 2020

By Iva B

Apr 6, 2020

By Anano R

Feb 13, 2020

By shadi a

Mar 9, 2020

By Bhumika M

Jun 6, 2020

By Archie A Z

Sep 27, 2020

By Abdallahezzz

May 31, 2020

By Antonio P S C

Nov 16, 2019

By Ilaria L

Apr 14, 2020

By Raul N C G

Mar 9, 2020

By Ahmed M M

May 12, 2020

By Francesco G

Mar 16, 2020

By Hutch T H

Sep 5, 2022

By Harshal K

Aug 11, 2022

By Wenwen x

Sep 23, 2021

By Eliza L

Apr 19, 2021

By Diana M

Feb 2, 2022