This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
This course is part of the Graphic Design Specialization
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Graphic Design SpecializationCalifornia Institute of the ArtsAbout this Course
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Flexible deadlines
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Shareable Certificate
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Course 5 of 5 in the
Intermediate Level
Approx. 25 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Skills you will gain
- Adobe Photoshop
- Adobe Indesign
- Graphics
- Color Theory
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Intermediate Level
Approx. 25 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Syllabus - What you will learn from this course
1 hour to complete
Course Overview
1 hour to complete
2 videos (Total 18 min), 7 readings
4 hours to complete
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
4 hours to complete
5 videos (Total 21 min), 2 readings, 1 quiz
3 hours to complete
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
3 hours to complete
2 videos (Total 6 min), 2 readings, 1 quiz
5 hours to complete
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
5 hours to complete
8 videos (Total 39 min), 1 reading, 1 quiz
5 hours to complete
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 hours to complete
10 videos (Total 34 min), 1 reading, 1 quiz
Reviews
- 5 stars92.42%
- 4 stars6.64%
- 3 stars0.55%
- 2 stars0.09%
- 1 star0.27%
TOP REVIEWS FROM BRAND NEW BRAND
by YWSep 27, 2016
This project provide us an opportunity to do a real work, by using the typeface, color palette, logo mark, layout, which is interesting and helpful!
by KMJun 10, 2020
Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!
by ZGFeb 5, 2022
It was a really well designed course giving us opportunity to practice a lot and get a deeper insight of things we learnt before and see how theory works in practice. Thoroughly enjoyed it!
by EISep 28, 2016
I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!
About the Graphic Design Specialization
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
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