Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
About this Course
Skills you will gain
- 5 stars72.37%
- 4 stars22%
- 3 stars2.93%
- 2 stars1.71%
- 1 star0.97%
TOP REVIEWS FROM BRANDING AND CUSTOMER EXPERIENCE
El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.
Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.
I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.
it was very insightful and educational..
About the Branding: The Creative Journey Specialization
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