Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
About this Course
Skills you will gain
- 5 stars64.61%
- 4 stars25.18%
- 3 stars6.70%
- 2 stars1.88%
- 1 star1.60%
TOP REVIEWS FROM DIGITAL MARKETING ANALYTICS IN PRACTICE
It teaches you a lot of things that are required for an analyst. Considering today's innovative market, this course helps you to understand how you analyze the market or company or any data.
It was easier than I thought in the sense that there weren't actually analytical exercises or presentation to practice, but still good overview of approach and techniques of digital analytics.
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
The practical aspect of the course and the major difficulty made this course really engaging. It has taught me very much about the analytics aspect of digital marketing.
About the Digital Marketing Specialization
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