The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
This course is part of the Digital Marketing Specialization
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TOP REVIEWS FROM THE DIGITAL MARKETING REVOLUTION
Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.
Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.
It's very interesting to learn the concepts of market in the analog world. Starting with digital dominance to analog resistance, then from synergy to transformation.
I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.
About the Digital Marketing Specialization
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