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Learner Reviews & Feedback for Identifying, Attracting, and Growing Your Digital Audience by University of California, Irvine

168 ratings

About the Course

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives....

Top reviews


Apr 27, 2021

I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.


Jan 29, 2021

Very good information and articles for someone that has very little idea about attracting people and advertising the product through social media

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