Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Advertising
- Integrated Marketing Communications
- Marketing Communications
- Marketing
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
What is IMC? IMC Planning Background
IMC Planning Process
Advertising Management & Design
Marketing Communications Mix
Reviews
- 5 stars77.60%
- 4 stars19.08%
- 3 stars2.43%
- 2 stars0.50%
- 1 star0.36%
TOP REVIEWS FROM INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE
this course was very explanatory and informative
it has broaden my knowledge on digital marketing, advertising and public relations
i am glad to have successfully finished this course.
amazing and beautifully taught by ada sayin . i learned a lot and will start my own venture soon thanks a lot for this course. this cpurse is really helpful in the field of marketing
I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.
An Insightful & Deeply Enriching Experience by Experts from the domain of Integrated Marketing Communications. Professor Eda Sayin has done a brilliant job curating this!
About the Marketing Mix Implementation Specialization

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