Chevron Left
Back to Strategic Self-Marketing and Personal Branding

Learner Reviews & Feedback for Strategic Self-Marketing and Personal Branding by The State University of New York

175 ratings

About the Course

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....

Top reviews


Oct 9, 2020

Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!


Nov 2, 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

Filter by:

1 - 25 of 35 Reviews for Strategic Self-Marketing and Personal Branding

By Wale A

May 5, 2020

By Alexa A

May 21, 2018


Mar 4, 2019


Oct 10, 2020

By Neil B

Nov 3, 2019

By Rashmi G R

Apr 15, 2020

By Erick V M

Aug 2, 2016

By Anthony C

Oct 4, 2016

By Deepthi T

Feb 3, 2021

By Momma-Amie R

Oct 18, 2016

By Mona A A

Jun 22, 2021

By Elisabeth N

Jun 14, 2016

By Vasilis S

Nov 4, 2019

By Sujai S

Jul 18, 2019

By Sagi S

Oct 20, 2018

By Jorge L G

Dec 17, 2019

By Barton l M

May 13, 2020

By Marwa A M M

Feb 13, 2019

By Maximiliano C

Jun 10, 2022

By Mohammad M R

Jun 26, 2018

By Jeremiah A

Oct 3, 2021

By nathali b

May 19, 2020

By Valentina M H

Oct 28, 2021

By Umer F M

Jul 16, 2019


Nov 13, 2020