Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
About this Course
Skills you will gain
- 5 stars82.01%
- 4 stars13.24%
- 3 stars2.76%
- 2 stars1.38%
- 1 star0.59%
TOP REVIEWS FROM THINK OUTSIDE THE INBOX: EMAIL MARKETING
I found the content engaging, informative, and challenging. The presentation of the materials was very professional, and very effective.
Very informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.
The best instructor in the course so far. I also loved that we had so many practical tasks and could put our newly acquired knowledge into practice.
Excellent demonstrations by the Teacher. Easy, straightforward, and clear, use of words and descriptions. Tasky but fun, enjoyable hands-on assignments. Thank you & Keep it up!
About the Google Digital Marketing & E-commerce Professional Certificate
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