Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This course is part of the Business Foundations Specialization
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About this Course
Skills you will gain
- Positioning (Marketing)
- Marketing
- Marketing Strategy
- Customer Satisfaction
Offered by
Syllabus - What you will learn from this course
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
Reviews
- 5 stars80.49%
- 4 stars16.84%
- 3 stars2.06%
- 2 stars0.31%
- 1 star0.28%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
This Course I learned about Marketing .
but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.
About the Business Foundations Specialization

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