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Learner Reviews & Feedback for 市场营销概论 (中文版) by University of Pennsylvania

4.8
stars
225 ratings

About the Course

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。...

Top reviews

WT

Dec 28, 2016

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

CL

Aug 19, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

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1 - 25 of 41 Reviews for 市场营销概论 (中文版)

By Cindy L

Aug 20, 2018

By 刘思妤

Jul 28, 2017

By 齐媛

Oct 30, 2017

By Wang T

Dec 28, 2016

By 刘峰

Dec 31, 2018

By Claire

Jun 10, 2018

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Aug 28, 2016

By ZHANG Q

Mar 6, 2019

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Mar 7, 2017

By Linqi L

Apr 26, 2018

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Nov 13, 2019

By 谢东升

Mar 1, 2020

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Dec 8, 2020

By Li S

Jun 30, 2017

By Steffi L

Jul 10, 2017

By 朱丹丹

Nov 11, 2018

By SUMMER L

May 24, 2016

By zhufujun

Jun 11, 2020

By Ma Y

Jul 31, 2016

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Oct 31, 2017

By nanke

Dec 4, 2016

By 齐睿

Jun 13, 2017

By PearJam

Nov 28, 2017

By SUNXU

Sep 6, 2019

By LIYUE

Sep 27, 2019