The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
This course is part of the Social Media Marketing Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Social Marketing
- Social Network
- Social Media Marketing
- Social Media
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Introduction to Social Marketing
Social Trends
The Business of Social
Social Overview
Reviews
- 5 stars73.56%
- 4 stars19.23%
- 3 stars4.52%
- 2 stars1.36%
- 1 star1.31%
TOP REVIEWS FROM WHAT IS SOCIAL?
Amazing course which open you upto to more avenues to build your personal brand. It helped me realise that you can be an influencer not only in social media sites but also through other mediums !
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
This course covered great information and tied everything in. I'm excited to dive deeper in the knowledge. I found the assignments thought-provoking and helped to narrow down my focus even more.
It was exciting and insightful. The assignments and materials are so engaging. Must take course for social-media marketers. I was not sure what my goal is until I gone through this course.
About the Social Media Marketing Specialization

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