With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
About this Course
Skills you will gain
- 5 stars70.35%
- 4 stars21.18%
- 3 stars5.53%
- 2 stars1.56%
- 1 star1.35%
TOP REVIEWS FROM THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.
Very thorough course on Revenue Management. Liked the structure of the course as well as the pace. A lot of content was explained in a short amount of time.
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me.
Have a wonderful day ahead!
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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