In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
About this Course
Skills you will gain
- 5 stars74.96%
- 4 stars18.23%
- 3 stars4.59%
- 2 stars1.32%
- 1 star0.88%
TOP REVIEWS FROM THE IMPORTANCE OF LISTENING
It is a wonderful experience. This course not only teaches you knowledge of social media marketing, but practical ways to motivate your growing in social media marketing.
Loved the knowledge shared & discussed on social tools and loved the assignement which made us put all that knowledge to work. That's how we learn, people!
Very good and Focus on Target Market and how to findout what the consumers, influencers and companies are talking and which are the main topics about it.
This is a great course which would provide you the necessary tool and perspective into current social medias. Thank you, profess Randy, and peers who helped me along the way. Best wishes!
About the Social Media Marketing Specialization
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