About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 16 hours to complete
English

Skills you will gain

  • Market Analysis
  • Marketing
  • Marketing Strategy
  • Marketing Mix
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 16 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
7 videos (Total 32 min), 6 readings
3 hours to complete

Module 1: The Marketing Process

3 hours to complete
11 videos (Total 85 min), 2 readings, 3 quizzes
Week
2

Week 2

3 hours to complete

Module 2: Segmentation Targeting Positioning

3 hours to complete
11 videos (Total 95 min), 2 readings, 3 quizzes
Week
3

Week 3

3 hours to complete

Module 3: The Power of Branding

3 hours to complete
10 videos (Total 78 min), 2 readings, 3 quizzes
Week
4

Week 4

6 hours to complete

Module 4: Influencing Consumer Behavior; The Marketing Plan

6 hours to complete
16 videos (Total 155 min), 4 readings, 6 quizzes

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About the Value Chain Management Specialization

Value Chain Management

Frequently Asked Questions

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