Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
About this Course
Skills you will gain
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- 4 stars14.03%
- 3 stars2.36%
- 2 stars1.32%
- 1 star0.59%
TOP REVIEWS FROM THINK OUTSIDE THE INBOX: EMAIL MARKETING
The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.
I learn a lot about email marketing, there is hand on activities, I fully recomend this course for someone in the marketing area or want to learn about it
Very informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.
It is a great program and methodology with a lot of practical activities that give a solid foundation to implement knowledge in real case studies
About the Google Digital Marketing & E-commerce Professional Certificate
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