Chevron Left
Back to The Digital Marketing Revolution

Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois at Urbana-Champaign

1,352 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

Filter by:

326 - 350 of 355 Reviews for The Digital Marketing Revolution

By Mahmood s

Mar 3, 2022

By Ankitha P

Nov 4, 2020


Mar 1, 2021

By Medarshang K S M

May 11, 2022

By Noor E S m

Mar 17, 2022

By Akhil A

Aug 15, 2020

By Anas B

Sep 12, 2022

By Maria L C

Sep 1, 2020

By Mohammed N

Mar 2, 2022

By Bukola G

Jun 24, 2022

By Sharon S

Jul 23, 2022

By Ahmed M

Dec 25, 2018

By Amit B

Aug 20, 2019

By Farzad K

Mar 3, 2022

By Jamie S

Aug 16, 2018

By Amruta M

Oct 21, 2020

By Okechukwu D D

Dec 6, 2022

By Andrea C F

Nov 12, 2021

By Onkar A R

Jun 7, 2022

By x

Jul 3, 2020

By Jon N

Feb 23, 2021

By Elina D

Jan 10, 2021

By Pedro M

Mar 2, 2022

By Carol F

Jan 3, 2022

By Aditya J

Aug 11, 2022