Chevron Left
Back to Digital Media and Marketing Strategies

Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,903 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

Filter by:

26 - 50 of 686 Reviews for Digital Media and Marketing Strategies

By Gracina E C

Dec 21, 2020

By Donna L

Nov 17, 2020

By Himanshu J

May 14, 2020

By Carmen

Nov 16, 2020

By Toni D

Dec 7, 2020

By Thenesse C

Nov 24, 2020

By Gbadema S T

Oct 17, 2020

By Indrajit M

Jan 16, 2021

By Andrea A

Dec 19, 2018

By Marco A G F

Sep 15, 2020

By Jackie N

Nov 22, 2020

By Sergio M B

Aug 16, 2020

By Shruti B

Oct 5, 2018

By Rachel N

May 18, 2020

By Bobo C

Apr 17, 2016

By Andile N K

Oct 17, 2019

By Suraj N

Jan 4, 2020

By Nishan K

May 9, 2020

By Shashank J

Aug 6, 2019

By Tal v D

Mar 19, 2019

By Dhinesh A D

Sep 7, 2021

By Pradeep S R

Nov 28, 2021

By Ahmed O

Sep 3, 2020

By Julia W

Mar 25, 2020

By Robert M

Aug 31, 2019