Chevron Left
Back to Digital Media and Marketing Strategies

Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

4.6
stars
2,905 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

DR

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

Filter by:

176 - 200 of 686 Reviews for Digital Media and Marketing Strategies

By Prince A

Aug 26, 2020

By Richard S

Jan 6, 2021

By Sharon R K

May 13, 2020

By Shreyasree S

Feb 18, 2021

By Annika U

Dec 12, 2020

By Luka t

Jun 10, 2016

By Charleen F

Mar 7, 2021

By Ayn H A

Nov 9, 2020

By Ester G

Jun 14, 2020

By Thiru

Jan 14, 2020

By Mauricio P

Jul 10, 2017

By Abhishek S

Dec 19, 2017

By MHD K A S

Aug 8, 2016

By Barandagiye B

Nov 16, 2020

By Ivan F A T

Aug 2, 2018

By PETROS K

Aug 24, 2020

By Auwal A B

Jul 12, 2020

By Sharlene V

Apr 16, 2019

By Tanjim U I

Sep 14, 2015

By SHUBHAM M

May 3, 2020

By sandeep v

May 28, 2019

By Logeshwaran A S

Dec 24, 2020

By YASH P

Nov 24, 2020

By yerubandi v v s y v v

Apr 22, 2020

By Shrirang M

Nov 26, 2019