Chevron Left
Back to Sports Marketing

Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,049 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

Filter by:

76 - 100 of 346 Reviews for Sports Marketing

By Santiago S

Jun 4, 2020

By Laine A

Mar 18, 2022

By George C

Jul 17, 2022

By Hayden B

Dec 16, 2020

By Luigi D

May 1, 2021

By Achal R

May 19, 2020

By Ellyne P

Sep 22, 2019

By Mandeep A

Jun 9, 2019

By Dimitar S

Apr 2, 2020

By Giovanni A

May 6, 2020

By Navodita C

Jun 15, 2021

By Bonnie F

Aug 26, 2020

By Fabiano C d s

Apr 5, 2021

By Francisco P

Jun 25, 2020

By Andrew S

Jan 1, 2020

By andres g

May 1, 2020

By Joaquin A

May 17, 2020

By Silvija Z

Aug 24, 2020

By Anshika K

Jul 2, 2020

By Sophie B

Jun 16, 2020

By nazi m

May 22, 2020

By Javier Q B

Jun 8, 2020

By Omar C

Oct 25, 2022

By Emiliano S

May 25, 2020